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Design Principles

These Design Principles are intended to support and be directly compatible with the Digital Service Standard, recognising that other jurisdictions not covered by the Standard are leveraging and extending the Design System.

Users needs come first

Our immediate users include designers, developers and researchers, but our ultimate users are the consumers of Australian Government digital services. We want the Design System to be easy to apply to the everyday problems encountered by digital practitioners in government, giving them inclusive, high-quality tools which allow them to serve their end users needs to access inclusive government services.

Consistent, not uniform

We aim to provide a consistent appearance and behaviour of common components and templates across digital government services, minimising the learning curve for users moving between services. Developers and designers that use the Design System retain the freedom to apply their own corporate branding (colour schemes, typography and sub-logos) and user flows in a non-disruptive manner.

Function over fashion

Delivering highly-accessible, highly-usable digital services requires doing the basics simply, clearly and quickly. We aim to respect our users time and bandwidth, avoiding anti-patterns or faddish design trends that may delay or disrupt them. This can be beautiful in its own way.

Maximise opportunities for reuse

Favouring a distributed and modular approach we avoid tight coupling with particular technologies. We welcome contributions from across the design and technical communities, regardless of the technology stack or framework. The Australian Government Design System is discretionary - we want to ensure it becomes a national asset, providing an improved default choice of UI for new or redesigned services.

Evidence over opinion

We believe that consulting with many sources creates better insights, so we aim to involve the Design System community in everything we do. We are open in our processes and research, seeking feedback where possible, documenting decisions and producing rationale for published work.