Content pages are usually child pages of different sections on your website. It is important to show where the content lives in the hierarchy of the website.
The pages need to quickly convey important information to the users. Small important messages should be put into a call out or put as close to the top of the page as possible.
Help users find relevant areas quickly by using headings. This makes it easy to scan the page visually or help users of assistive technologies to find content.
These pages should be easily print friendly, allowing users to save the page as a PDF or print a physical copy.